You likely are familiar with Jim Beam as the producer of some of the world’s most popular bourbon. You may not know, however, how the company has woven new environmental, health, and safety practices into a distilling tradition more than 100 years old by focusing on sustainability and employee engagement.

In the video below you will meet with Jim Beam safety leaders Rick Price and James Trusley for an inside look at the company’s “Proof Positive” strategy for positively impacting the planet, its consumers, and its communities. Listen and learn principles to take your own workplace beyond regulatory compliance by emphasizing traits like honesty, empathy, and service.